The Welcome email is sent to the customer upon the creation of a new account. It is also referred to as the Create Account or New Signup email message.
The store owner can also elect to have a copy of the email sent to one or more addresses for notification.
Here is an example of the HTML version of the Welcome Email.

Welcome - Zen Cart Email Template
If you want to learn more about customising the Zen Cart Welcome Email message, sign up today to the Zen Cart Reference Book – the Ultimate Reference for Customising Zen Cart mailing list to receive sample chapters, bonus content and pre-launch specials.
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#1 by arias on 30 September, 2009 - 12:05 am
This reminds me, I really need to finish customising my zen cart emails. It’s something that is easy to forget about but it really is important in order to make the right impression.
Looking forward to more info on Zen Cart as I work to launch my new store. Thanks
#2 by kerrin hardy on 30 September, 2009 - 10:42 am
I’m glad you like the Zen Cart info here.
I agree Arias, the Zen Cart transactional emails are so easy to forget when you are so focussed on customising the store pages themselves!
Good luck on the launch of your store!