Just like department stores are prepared for Christmas by October, your online store needs to show that you’re prepared for Christmas too. It’s easy to show your customers you are ready for Christmas with Zen Cart and as both customers and search engines love updated sites with new content now is a good time to put your visitors in a spending mood with a new festive look and feel.
Christmas Message
Wish your visitors and customers with a Christmas message on your store home page. This is easy to do using the Define Pages Editor to add content to define_main_page.php. Remind your customers the reasons why they need your products during this holiday season. They will make a great gift for Mum, be the perfect dress for Christmas parties or they will spice up the Christmas table – such as this example from Bistro Blends.
Shipping Deadline
Make sure your customers know when they have to order by in order to have their delivery before Christmas. Add a note to your shipping page and/or add information to a custom sidebox.
Christmas Banner
Using the in-built Banner Manager, add a Christmas banner to your Zen Cart store. This is a simple way to add the holiday touch and it’s easy to add an expiry date so you don’t even have to remember to turn them off when you would rather be enjoying the holidays!
Free Christmas Banners – three different holiday messages in four different designs – are available from kerrinhardy.com to download.
Christmas Buttons
Pick a couple of buttons and spruce them up with a festive twist. This works well with the checkout buttons and shows that you pay that little bit extra attention to detail that your customers will notice.
Christmas Template
May be you have found a holiday-themed template to use during this period. Try to keep your layout pretty much the same so that your regular customers do not feel lost when visiting your store, but enjoy the fun touches a themed template brings. Remember to always test a new template in your test/development store and always take a backup before making any changes.
Countdown to Christmas
A great visual way to encourage your customers to buy now for Christmas is with a Christmas Countdown sidebox.
Set the countdown either to Christmas Day or you may wish to use your last posting date.
The Countdown Sidebox is available to download free from the Zen Cart Add Ons section.
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