Creating a brand is a very important part of marketing and promoting your Zen Cart store. At the heart of your brand is your logo. Your logo not only says who you are but also portrays the overall attitude of your store (fun & quirky or elegant & luxurious for example) and what customers can expect when dealing with you (high quality logo says ‘attention to detail’ where as a poor quality logo gives a ‘that will do’ attitude to the whole store).
So, how do you get a custom logo without spending a fortune? Well, I’ve just had a really positive experience holding a ‘logo contest’ at Digital Point Forums. The process is very easy – post your requirements in the Contests thread of the Buy/Sell/Trade section together with the payment you are willing to make and an end date for the contest. Both experienced and budding designers will then post their concepts for you to provide feedback on before selecting a winner at the end of the contest.
Being able to view a wide range of different concepts from designers with totally different styles is a real bonus and if you provide feedback along the way most designers will post your required revisions in double quick time.
Here is my brand new logo, from the designer Dakouten:
Once you have selected the winner, it is just a matter of exchanging the source file(s) for the logo and payment. Don’t forget to also submit iTrader feedback for your designer. This is similar to Ebay’s feedback system and enables designers to build up their ‘trust’ level for future work.
I am very happy with the whole process (straightforward and stress-free) and with my new logo. I will definitely give it a go next time I need a new logo or design work such as a new banner or book cover design.
Note: You will need to be a member of Digital Point forums for a minimum of 14 days and have a post count of at least 25 before you can post in the Buy/Sell/trade section. However, with a huge variety of subjects and thousands of experts, it is easy to get involved with the community. (There may be a bit of ‘rubbish’ you will need to wade through in some sections, but most of the time it is worth it in the end!)
|
|||||||
