Zen Cart Default Shopping Flow


Step 1

A customer accesses your Zen Cart Online Store using their web browser.  They may reach your store through their Search Engine results page, by clicking on the link in the Gift Certificate email or by entering your store URL as shown on your marketing or promotional material such as flyers or business cards.

For the purposes of this walk through we will commence their visit to your store at the Home Page.  Sometimes called the Index Page or Main Page, this is your store front.  In Zen Cart Admin it is referred to as your Online Catalog.

Zen Cart Home Page
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Step 2

Once your customer has browsed through your categories or followed a link, from a specials sidebox or featured products center box for example, they will find themselves on a Product Page.

The Product Page contains all the details about the product such as the description, product images, price and any applicable special price or discount, product weight and other attributes.

Here are some more details on the anatomy of the Zen Cart Product Page.

Zen Cart Product Page
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Step 3

To make a purchase, from the Product Page the customer clicks the Add to Cart button.  They may need to enter a number in the Quantity box before clicking Add to Cart.

In a default installation, the customer will be taken to the Shopping Cart page.  This page displays the items that the customer has selected to purchase together with the quantity and calculated sub-total.

The customer then proceeds by clicking the Go to Checkout button.

Zen Cart Shopping Cart
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Step 4

The customer will need to be logged in before they can commence the checkout process.  If they were not already logged in, they will be redirected to the login page.

Returning customers can login using their email address and password.  New customers are required to complete the New Account form.

Zen Cart will merge the items in the guest shopping cart to the customer’s account on login or sign up.

Zen Cart Login Page
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Step 5

Once the customer has logged in, the first page of the checkout process is displayed.  This is the Shipping Information page.

The range of shipping options offered by the store are displayed here.

The customer will confirm their delivery address and select their preferred shipping method before clicking the Continue Checkout button.

Zen Cart Checkout Page - Shipping
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Step 6

The next step in the checkout process is the Payment Information page.

The range of payment options offered by the store are displayed here.

There is also the opportunity for the customer to redeem a discount coupon or gift certificate at this point.

The customer will confirm their billing address and complete the required details for their preferred payment method before clicking the Continue Checkout button.

Zen Cart Checkout Page - Payment
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Step 7

The final step in the checkout process is the Order Confirmation page.

This page allows the customer to confirm all details relating to the order.  For example, billing and delivery addresses, item name/qty/unit cost of items purchased, shipping charges and any applicable taxes together with the final order amount due.

To complete the purchase, the customer clicks the Confirm the order button.  Zen Cart then commences the processing of the order (actions such as saving the order in the database, set order status to Pending, adjust stock levels and sending out confirmation emails).

Zen Cart Checkout Page - Confirmation
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Step 8

On completion of the Checkout Process the customer is then redirected to the Checkout Success page.

At this step, the customer has the option to subscribe to relevant product notifications.

The customer’s gift certificate balance is also displayed if applicable.

This completes the Zen Cart default shopping flow.

Zen Cart Checkout Page - Success
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Step 9

Optionally, the customer can then view their order history and order status by clicking on the My Account link provided on the Checkout Success page.

Zen Cart My Account Page

There are various options within Zen Cart Admin and in community Add Ons to modify the default shopping flow.  Store Owners should proceed with caution and always test changes thoroughly in a non-production environment prior to making changes in your live store.

     
   
     

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