Welcome to Day 8 of the ‘How to run a Valentine’s Day Promotion Campaign’ workshop. This workshop runs between 27th January to 17th February 2010. Designed specifically for Zen Cart store owners, each day we will focus on one task to guide you as you run a Valentine’s Day promotion campaign.
Today we are covering .
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Jump to today’s task – Using up-selling, cross-selling and other promotions in your Valentine’s Day Promotion Campaign |
“Would you like fries with that?” We’ve all heard it. Businesses can substantially increase the average order value by ‘up-selling’, ‘cross-selling’, ‘suggestive selling’, ‘pre-selling’ and other promotion techniques. As part of your Valentine’s Day Promotion Campaign, you may want to think about implementing one or more of the following to your Zen Cart store.
Customers also purchased …
An effective cross-selling technique, take advantage of the built in Customers also purchased module in Zen Cart as an easy way to help increase your average order value. If you are just starting out, or you are looking to ‘shape’ the products that appear, use a test customer to ‘purchase’ items together. (Don’t forget to adjust your stock levels again when you have finished.) Over time, with more and more sales under your belt, you will find that the Customers also purchased display will naturally fall into place with related products.
Offer Gift Wrapping
A great service for customers that are looking to send gift purchases directly to their recipient, offering gift wrapping is also a great up-selling promotion for you.
Zen Cart store owners can look at installing the Gift Wrap at Checkout Add On. This allows customers to select gift wrapping options at checkout time. The selection is done on a per product basis on the shipping page. A checkbox is provided for each item to indicate whether or not gift wrapping is required.
Offer a Free Gift (with orders over a specified value)
The Dangling Carrot Zen Cart Add On provides an easy way to offer your customers a choice of free gifts to encourage them to spend over a set amount in your store. This Add On lets you specify which products can be gifts, set a discounted or zero price for them and then set a threshold at which customers are eligible for the gift.
Better Together
A range of promotion tools are available as part of the Better Together Add On Suite. These offer Zen Cart store owners the ability to offer discounts when linked products are purchased together. There is also a promotional page add on (where all the linked product promotions available are displayed together and an easy to use Admin panel add on to simplify administrating your linked products.
Display complementary products
Make it easy for your customers to also purchase any complementary products with the Cross Sell – Just Another Cross Sell Mod Addon. Let’s say one of your products is a fish tank, with this Add On you can display on the fish tank product page other suggested products such as fish food and water filters. Or you may suggest camera bags and cleaning kits with all products in your camera category.
Tools that suggest similar or related products typically produce higher order values on average.
Add value to the shopping experience
Also think about additional ways you can add value for your customers. If you sell packets of spring bulbs offer a free growing guide with every purchase. Or, perhaps you sell wedding stationery. One way of adding value may be to include a wedding invitation etiquette guide with all orders. It can be easy to add value for your customers without eating into your profits. Just be creative.
As with any modification to your Zen Cart store, ensure you have a current back up (both database and template files) and that you have read the install instructions carefully before installing any Add Ons.
Today’s Task
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Tomorrow we will be looking at some more tips for improving your Valentine’s Day Promotion Campaign Email and Landing Pages in preparation for your next campaign email message.
Good luck! Any questions, please use the comments section below.
