Welcome to Day 10 of the ‘How to run a Valentine’s Day Promotion Campaign’ workshop. This workshop runs between 27th January to 17th February 2010. Designed specifically for Zen Cart store owners, each day we will focus on one task to guide you as you run a Valentine’s Day promotion campaign.
Today we will be sending the second email in our Valentine’s Day Promotion Campaign. Having already set up your campaign’s email template and style, today’s task should be much easier from that perspective. We just need to concentrate on the all-important marketing message.
 |
Jump to today’s task – Sending the second Valentine’s Day Promotion Campaign Email |
Firstly, let’s review the design guidelines and parts of a promotion campaign email from Day 4 – Sending the first Valentine’s Day Promotion Campaign Email.
You might also want to check out How do I send a newsletter to my customers in Zen Cart? if you are just joining us now.
Remember the goal
The goal of the campaign email is to engage your customers to the point where they click to visit your online store. Include just enough information to achieve this goal without overwhelming the email recipient. Remember that the majority of people will just quickly scan the email. Keep your call-to-action ‘above the fold’, in other words in the top part of the email so that it is displayed without needing to scroll.
Stay consistent
Your customers should easily recognise your email messages in their inbox. Keep your logo and general layout of the email message consistent for instant recognition and then change the content and images to also keep it fresh.
Remind your customers
The second email of your promotion campaign reminds customers of the details of your Valentine’s Day promotion campaign. Don’t be tempted to increase the level of discount as part of this follow up. We are not all ready to buy at the same time. Some customers will buy immediately. Some may need to be reminded of your product or service offers two or three times, sometimes more. If you give up after your first email or increase the discount offer, you could be losing up to 80% of your potential sales or significantly eat into your profit margin.
The second email is also a good opportunity to remind customers of your last date for shipping for Valentine’s Day.
Set the mood
Your email should quickly show what it is about. Setting the mood with the right colours and images for Valentine’s Day achieves this well.
Free Valentine’s Day Banner Images for Zen Cart store owners
Free Valentine’s Day Email Header Images for Zen Cart Store Owners
Today’s Task
|
|
Tomorrow we will look at some examples of Valentine’s Day campaigns from around the web and there will also be more free Valentine’s Day themed Zen Cart banners.
Good luck! Any questions, please use the comments section below.
|
|||||||
