Welcome to Day 17 of the ‘How to run a Valentine’s Day Promotion Campaign’ workshop. This workshop runs between 27th January to 17th February 2010. Designed specifically for Zen Cart store owners, each day we will focus on one task to guide you as you run a Valentine’s Day promotion campaign.
As we are approaching the end of our Valentine’s Day Promotion Campaign, it is a good time to reflect on what you have done so far and how you might plan for next year’s campaign.
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Jump to today’s task – Add Valentine’s Day Promotion Campaign Dates in 2011 Calendar |
Next year you will be able to build on what you have done this year and each and every promotion campaign will tend to feel less like a mountain as you become more familiar with the common components of promotion campaigns. You will also have more of an idea of how long you need to give yourself to plan and set up for a campaign and also what works best for your store and what didn’t seem to be very successful in achieving your campaign objectives.
Below is an example Valentine’s Day Promotion Campaign schedule:
| Campaign Component | Recommended Lead-time | Suggested 2011 Date |
| Campaign Objectives and Planning Promotions | 5-6 weeks | 04/01/2011 |
| Implement Promotions into Store (eg shipping or discount rules in Admin) | 4 weeks | 18/01/2011 |
| Implement Campaign Landing Pages and Valentine’s Day themed Template Changes (including themed Gift Certificates) | 3 weeks | 25/01/2011 |
| Send first Promotion Campaign Email | 3 weeks | 25/01/2011 |
| Market Promotion Campaign (offline and online marketing) | 3 weeks | 25/01/2011 |
| Send second Promotion Campaign Email | 2 weeks | 02/02/2011 |
| Send third Promotion Campaign Email | 1 week | 09/02/2011 |
| Send Valentine’s Day Card to all Customers | 14/02/2011 | |
| Remove Valentine’s Day Copy and Images | 15/02/2011 | |
| Send Thank-you Card to Valentine’s Day Customers | 17/02/2011 |
Today’s Task
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Tomorrow we get to relax with fun facts and figures about Valentine’s Day.
Good luck! Any questions, please use the comments section below.
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#1 by Dave on 13 December, 2010 - 11:59 pm
I was hoping to see mention of the zen cart Event Calendar mod here.
While the mod is in need of updating, it is ideal for a wide range of marketing events such as Valentines Day.
Cheers
#2 by kerrin hardy on 14 December, 2010 - 10:09 pm
I have never used an Event Calendar mod for Zen Cart. You mentioned marketing events – is it for customers information or for the store owner? Have you used the mod on a Zen Cart store we could take a look at?