Welcome to Day 19 of the ‘How to run a Valentine’s Day Promotion Campaign’ workshop. This workshop runs between 27th January to 17th February 2010. Designed specifically for Zen Cart store owners, each day we will focus on one task to guide you as you run a Valentine’s Day promotion campaign.
Happy Valentine’s Day!
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Jump to today’s task – Send Valentine’s Day Card to all Customers |
Business success is all about relationships. Relationships with your suppliers and service providers and, of course, relationships with your customers and prospective customers. Many customers feel that dealing with an ecommerce store means a transaction that is impersonal with very mediocre customer service. But it doesn’t have to be that way and part of what drives customers to your online store is that you have differentiated yourself through your personal touch and true customer service.
When you think of your customer base as your most powerful marketing machine, you can quickly see how important it is to nurture that relationship.
Sending a card to your customers at Christmas tends to mean it is just another one in the pile. Valentine’s Day is a great opportunity to send a thank you card to your customers and also stand out and be appreciated at the same time.
Your customers will appreciate the gesture, especially as you have put the focus on them. Avoid the temptation to include a sales pitch or other enticements. This time it’s about your relationship with your customers, making that connection and building an ongoing bond.
Creating your Valentine’s Day Card
A good way of providing links to your store without taking away from the message is to design your email to include your store’s main navigation.
Use a high quality image (optimised for the web) and keep your message simple.
You might like to review the previous email tasks in this workshop:
- Day 4 – Sending the first Valentine’s Day Promotion Campaign Email
- Day 10 – Sending the second Valentine’s Day Promotion Campaign Email
- Day 15 – Sending the third Valentine’s Day Promotion Campaign Email
And also:
- Free Valentine’s Day Email Header Images for Zen Cart Store Owners
- How do I send a newsletter to my customers in Zen Cart?
Ways to say thank you
- Thank you for your continued business. We wish you a happy Valentine’s Day.
- Happy Valentine’s Day. We appreciate your business.
- We appreciate the confidence you have placed in us and we look forward to providing you with the best possible service into the future. Happy Valentine’s Day.
- Happy Valentine’s Day. Your loyalty as a customer is greatly appreciated.
- Just wanted to say thank you for your business! Happy Valentine’s Day!
- With special thanks and appreciation for your friendship, your business, and the opportunity to serve you. Happy Valentine’s Day.
- Happy Valentine’s Day. Friends like you are the foundation of our success, and we want to know how much we appreciate your loyalty.
- Happy Valentine’s Day. With grateful thoughts of our past business association we extend our sincerest thanks.
- Extending our sincerest appreciation to you for your business. Happy Valentine’s Day.
Today’s Task
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Tomorrow we move to the final stages of our Valentine’s Day Promotion Campaign.
Good luck! Any questions, please use the comments section below.
