The default installation of Zen Cart includes the title tag of “Zen Cart!, The Art of E-commerce”.  A quick Google search for this exact phrase gives 43,700,000 results.  This shows there is an absolute bucket-load of stores that have not made this simple, but very important, change.

Don’t have your store’s professional image eroded by this small change – check your store today.

1. Open the meta_tags.php file located in the /includes/languages/english/ directory.
2. Find this section of code:

   // page title define('TITLE', 'Zen Cart!');
   // Site Tagline define('SITE_TAGLINE', 'The Art of E-commerce');

3. and modify the define statement as needed, such as:

   // page title define('TITLE', 'Joe’s Widget Depot');
   // Site Tagline define('SITE_TAGLINE', 'Home of the finest widgets in the west!');

   ** Be sure to keep the single quote marks in your new define statement.
   

4. Save the modified meta_tags.php file to your override folder.  This will be /includes/languages/english/CUSTOM/ where CUSTOM represents the name of your current template folder.

This example assumes your Zen Cart default language is English.  Adjust accordingly to suit your language settings.