People connect with people. People connect to a company’s philosophy and culture. And we’re a curious bunch too. One of the first things we tend to do when shopping on a less well-known online store is to check out the About Us page. We want to get a sense of the store and the people behind it and it also helps us form our opinion on the credibility and trustworthiness of the site.
Customers are more likely to buy from people they like and trust and a powerful way of building your store’s ‘personality’ is to introduce the people behind your online store on your blog. Let customers know what makes your store tick by letting them get to know the people behind it. This can be done in a number of ways – regular staff profiles, sharing personal celebrations and milestones – new additions to the family or daughter’s graduation, for example, or, as shown below, to farewell and acknowledge the contribution of a much-loved staff member.
Have you interviewed a staff member on your store blog? We’d love to see your examples in the comments below.