Online Store Blog Idea #10: Write a how-to guide for a product

A how-to guide for one of your products is a very effective post for your online store blog.  So effective in so many ways, such as:

  • High quality, unique content that is likely to rank well for your keywords
  • Opportunity for deep links to your product pages
  • Enticing readers to click through to your online store, as in the example below from Sara’s Soaps ‘n Such
  • Helping and educating your readers in the use of your product so that they feel comfortable enough to make a purchase
  • Highlight your knowledge and expertise as the go-to person in your field.

And don’t think that how-to guides only suit some types of products.  You might be surprised at the information that readers are searching for.

Online Store Blog Ideas

If you haven’t already done so, pick out a few of your best selling products and write a how-to guide for each one.  These types of blog posts are very popular and are particularly good content for search engines. 

Do you already use how-to guides on your store blog?  Share a link to one of your favorite posts or let us know how your customers respond to your how-to guide posts in the comments below.


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