An inspiration board is a collage of images designed to kick-start your imagination and creativity. They are commonly used in areas such as graphic design, fashion and even wedding planning and include objects of colour, texture and pattern to create a particular mood or style.
But did you know they also work really well as a way of displaying a compilation of products from your online store? Take a group of products that are all related around a particular theme – this may be as simple as a colour theme, an event (such as Valentine’s Day in the example below) or audience. Inspiration boards can be particularly effective for sparking gift ideas in visitors that have come to your store without a product in mind. Imagine a number of inspiration boards such as ‘Gift ideas for teens’, ‘Mother’s Day gift ideas’ or ‘Personalised gifts for men’ – each showcasing your products together with that all important link directly to the product page.
Inspiration boards are easy to put together and they can be presented in a range of different ways. Think about some of your products and how you might be able to group them for an inspiration board on your store blog.
Do you already use inspiration boards on your store blog? Share a link to one of your favourite posts or let us know how your customers respond to these blog posts in the comments below.