Do you ALWAYS proofread before you publish?
Posted by kerrin hardy in Zen Cart on 25 September, 2011
You’ve put a lot of effort into writing the content for your online store – from product descriptions to frequently asked questions about shipping and everything in between. This content says a lot about you and your store. Errors diminish your credibility. Bad links cause visitors to leave. Typos convey a slap-dash attitude. People notice [...]
How can you boost your online store’s credibility?
Posted by kerrin hardy in Miscellaneous on 4 September, 2011
It is easy to get caught up in focussing on bringing new visitors to your store. However, it really is more important to focus on the visitors that you have now and what you can do to increase the ratio of visitors that convert to being customers. This is not to discount the importance of [...]
Store in Spotlight: The Elusive Store
Posted by kerrin hardy in Zen Cart Gallery on 1 August, 2011
This week the Zen Cart store in the spotlight is Elusive, the online store for clothing designed by surfers for surfers. This store design is great in that it really suits the product range and market audience and the showcase of categories is a nice change from the usual home page of products in a [...]
Zen Cart version 1.5 BETA released and ready for testing
Posted by kerrin hardy in Zen Cart on 1 August, 2011
A couple of days ago, the Zen Cart team shared the beta release of Zen Cart 1.5. What’s really exciting about this version is that, following final code certification, it will make Zen Cart the first free Open Source Ecommerce Solution that is fully PA-DSS certified. As well as the numerous changes to support PA-DSS [...]
Remove the sub category text links in Zen Cart
Posted by kerrin hardy in Zen Cart on 13 June, 2011
A category in Zen Cart can have either products or sub-categories. Where you have a category within a category, we refer to these as sub-categories. Sub-categories are displayed at the top of a category page and include an image and a text link. If you have custom images that include the sub-category name, the text [...]
Store in Spotlight: Funky Wrapping
Posted by kerrin hardy in Zen Cart Gallery on 10 June, 2011
This week the Zen Cart store in the spotlight is Funky Wrapping – the name you think of when going to shop for high quality gift wrap and cards online! Recently undergoing a redesign, this online store showcases how Zen Cart is perfect in creating a modern, aesthetically pleasing and effective selling platform. There are [...]
How do I change the Simply Kerrin Zen Cart template from a fluid width to a fixed width?
Posted by kerrin hardy in Zen Cart on 5 June, 2011
The Simply Kerrin Zen Cart template has been designed with a fluid width of 90%. This means that the width of the store front will grow (or shrink) depending on the size and resolution of the monitor that your customers are using to view your store. With large, wide screen monitors being far more affordable [...]
Online Store Blog Idea #10: Write a how-to guide for a product
Posted by kerrin hardy in Online Store Marketing and Promotions on 17 April, 2011
A how-to guide for one of your products is a very effective post for your online store blog. So effective in so many ways, such as: High quality, unique content that is likely to rank well for your keywords Opportunity for deep links to your product pages Enticing readers to click through to your online [...]
Change the number of products displayed in the Featured Products centerbox in Zen Cart
Posted by kerrin hardy in Zen Cart Admin on 17 April, 2011
The Featured Products centerbox is designed to showcase specified products on your Zen Cart store home page. It can be set to display a certain number of products. By default, the featured products centerbox is set to 9 products. To change the number of products to be displayed in the Featured Products centerbox: Log in [...]
Add or remove ‘quantity in cart’ display from product info page in Zen Cart
Posted by kerrin hardy in Zen Cart Admin on 12 April, 2011
The ‘Quantity in Cart’ display is shown next to the Add to Cart button on the Product Info page in Zen Cart when your visitor returns to the product info page after adding that product to their shopping cart (as shown highlighted below). To add or remove the ‘Quantity in Cart’ display on the product [...]
5 top tips to attract repeat customers to your Zen Cart online store
Posted by kerrin hardy in Online Store Marketing and Promotions on 10 April, 2011
It has been said that it costs somewhere between 5-7 times more to acquire a new customer than to retain an existing customer. So make sure you show your customers that you appreciate their business and encourage them to keep on coming back. Be attentive and be nice The quality of customer service that you [...]
Add or remove product URL from product info page in Zen Cart
Posted by kerrin hardy in Zen Cart Admin on 8 April, 2011
The Product URL is used as the link in the standard phrase “For more information, please visit this product’s webpage.” at the end of the Product Info page in Zen Cart (as shown highlighted below). To add or remove the product URL from the product info page: Log in to your Zen Cart store Admin [...]
Add or remove manufacturer from product info page in Zen Cart
Posted by kerrin hardy in Zen Cart Admin on 8 April, 2011
The Manufactured by: is shown on the Product Info page in Zen Cart in the section below the product description called product details (as shown highlighted below). To add or remove the manufacturer from the product info page: Log in to your Zen Cart store Admin From the Catalog menu, select Product Types. Select [...]
Add or remove model number from product info page in Zen Cart
Posted by kerrin hardy in Zen Cart Admin on 4 April, 2011
The Model Number is shown on the Product Info page in Zen Cart in the section below the product description called product details (as shown highlighted below). To add or remove the model number from the product info page: Log in to your Zen Cart store Admin From the Catalog menu, select Product Types. [...]
Store in Spotlight: Hobby Link
Posted by kerrin hardy in Zen Cart Gallery on 3 April, 2011
This week the Zen Cart store in the spotlight is Hobby Link, Australia’s premier internet retailer of hobby products. Hobby Link focuses on connecting like minded hobby enthusiasts with each other and with the products they are looking for. This Zen Cart store has a unique look and feel and has loads of customer features [...]
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