Online Store Blog Idea #9: Put together a product roundup
Posted by kerrin hardy in Online Store Marketing and Promotions on 3 April, 2011
One of the most useful blog posts for your shoppers is a product roundup. This type of store blog post showcases a select range of related products or products around a particular theme together with your comments or reviews and, of course, the direct link to purchase each product. Popular with customers and search engines [...]
Add or remove Units in Stock from product info page in Zen Cart
Posted by kerrin hardy in Zen Cart Admin on 2 April, 2011
The Units in Stock is shown on the Product Info page in Zen Cart in the section below the product description called product details (as shown highlighted below). To add or remove the Units in Stock from the product info page: Log in to your Zen Cart store Admin From the Catalog menu, select Product [...]
How do I delete a product in Zen Cart?
Posted by kerrin hardy in Zen Cart Admin on 2 April, 2011
Managing the products in your store catalog is an important task for Zen Cart store owners. If you have run out of stock of a particular product line while you are waiting for your next delivery, you will probably want to deactivate (turn off) that product from appearing in your store front. That way it [...]
Add or remove weight from product info page in Zen Cart
Posted by kerrin hardy in Zen Cart Admin on 20 March, 2011
The Shipping Weight is shown on the Product Info page in Zen Cart in the section below the product description called product details (as shown highlighted below). To add or remove the shipping weight from the product info page: Log in to your Zen Cart store Admin From the Catalog menu, select Product Types. [...]
Online Store Blog Idea #8: Promote a charity event
Posted by kerrin hardy in Online Store Marketing and Promotions on 5 March, 2011
When planning your online store blog content, keep in mind that the information you provide should be interesting and helpful to your customers and visitors. Also, keep some variety in your posts – not all posts need to link to a product or be about your store itself. In this blog post example, Urban Outfitters [...]
Store in Spotlight: The Soap Dish
Posted by kerrin hardy in Zen Cart Gallery on 27 February, 2011
This week the Zen Cart store in the spotlight is The Soap Dish. This Zen Cart store invites the customer into the world of handmade soap. The store layout is kept simple and uncluttered while providing descriptive product listings, quality product images and interesting information pages. The store design suits the product range well. Once [...]
How do I change "Sales Message Goes Here" or "Tagline Here" in Zen Cart?
Posted by kerrin hardy in Zen Cart Tips on 19 February, 2011
Most Zen Cart templates provide a position to add a Sales Message in the header of your store front. In the default ‘Classic’ template the Header Sales Text has been set to “Sales Message Goes Here”. In the ‘template_default’ files it is set to “Tagline Here”. It is very easy to update to the sales [...]
Online Store Blog Idea #7: Interview a Staff Member
Posted by kerrin hardy in Online Store Marketing and Promotions on 18 February, 2011
People connect with people. People connect to a company’s philosophy and culture. And we’re a curious bunch too. One of the first things we tend to do when shopping on a less well-known online store is to check out the About Us page. We want to get a sense of the store and the people [...]
Store in Spotlight: Pyjamas Online
Posted by kerrin hardy in Zen Cart Gallery on 15 February, 2011
This week the Zen Cart store in the spotlight is pyjamas.com.au – the Australian sleepwear specialists. Employing a beautiful custom design template and a feature slider, this store has a real clean and modern feel. I especially like the product listing (category) pages, the navigation icons and the custom footer. The design details, such as [...]
How do I change the width of my Zen Cart template?
Posted by kerrin hardy in Zen Cart on 7 February, 2011
The width of your Zen Cart store front is set by the current template’s stylesheet. Most websites have the width set as either a percentage (eg 100%) or in pixels (eg 960px). The width of the default template with Zen Cart – Classic Contemporary Green – is set at 750px, which is quite narrow for [...]
How do I change the width of sideboxes in Zen Cart?
Posted by kerrin hardy in Zen Cart Admin on 7 February, 2011
Zen Cart side columns are the containers for the sideboxes you wish to display in your Zen Cart store such as the Category sidebox and the Best Sellers sidebox. There are two settings involved – the width of the side column and the width of the sideboxes. Have a read of Getting to know the [...]
Store in Spotlight: Motorvista
Posted by kerrin hardy in Zen Cart Gallery on 15 December, 2010
This week the Zen Cart store in the spotlight is Motorvista, importer and distributor of motorcycle accessories. The custom design of this Zen Cart store suits both the product range and, I would think, a demographic of predominantly male customers. Motorvista have included a custom filter that enables shoppers to view only the products for [...]
Coming Soon
Stay in touch to receive sample chapters, bonus content and pre-launch specials.Subscribe and Share
