Archive for category Online Store Marketing and Promotions

Online Store Blog Idea #12: Introduce a product new to your online store

In each part of this series we discuss an idea for an online store blog post and also provide a real world example. Visit the Online Store Blog Idea series of posts for more. Regularly adding new products to your online store keeps your store fresh and vibrant and encourages return customers.  Imagine if every […]

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Online Store Blog Idea #11 – Create an Inspiration Board

An inspiration board is a collage of images designed to kick-start your imagination and creativity.  They are commonly used in areas such as graphic design, fashion and even wedding planning and include objects of colour, texture and pattern to create a particular mood or style. But did you know they also work really well as […]

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Online Store Blog Idea #10: Write a how-to guide for a product

A how-to guide for one of your products is a very effective post for your online store blog.  So effective in so many ways, such as: High quality, unique content that is likely to rank well for your keywords Opportunity for deep links to your product pages Enticing readers to click through to your online […]

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5 top tips to attract repeat customers to your Zen Cart online store

It has been said that it costs somewhere between 5-7 times more to acquire a new customer than to retain an existing customer.  So make sure you show your customers that you appreciate their business and encourage them to keep on coming back. Be attentive and be nice The quality of customer service that you […]

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Online Store Blog Idea #9: Put together a product roundup

One of the most useful blog posts for your shoppers is a product roundup.  This type of store blog post showcases a select range of related products or products around a particular theme together with your comments or reviews and, of course, the direct link to purchase each product. Popular with customers and search engines […]

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Online Store Blog Idea #8: Promote a charity event

When planning your online store blog content, keep in mind that the information you provide should be interesting and helpful to your customers and visitors. Also, keep some variety in your posts – not all posts need to link to a product or be about your store itself.  In this blog post example, Urban Outfitters […]

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Online Store Blog Idea #7: Interview a Staff Member

People connect with people.  People connect to a company’s philosophy and culture.  And we’re a curious bunch too.  One of the first things we tend to do when shopping on a less well-known online store is to check out the About Us page.  We want to get a sense of the store and the people […]

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Add the Facebook Like Button to your Zen Cart store

Implementing Facebook social plugins can be a great way of promoting your online store to the 500 million people on Facebook, or at least a small slice 🙂 Before we get started, you might like to check out: Facebook Like Button can improve shopper experience for Zen Cart stores How does the Facebook Like button […]

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Facebook Like Button can improve shopper experience for Zen Cart stores

Social shopping, where shoppers’ friends become involved in the shopping experience, is a growing trend.  According to Nielsen, 90% of people trust recommendations from people they know. Implementing the Facebook Like Button on your Zen Cart store enables shoppers to quickly see how many users already like the page and which of their Facebook friends […]

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How does the Facebook Like button work with my Zen Cart store?

A Facebook Like Button can be a great way to increase the exposure of your Zen Cart store to a wider audience.  The Like button lets a visitor to your online store share your content with their friends on Facebook.  If their friends either ‘Like’ or comment on their Like, then their friends will also […]

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Online Store Blog Idea #6: Highlight store updates and new features

Your online store will evolve over time as you add new or refine existing features, change the look and feel or upgrade to new functionality.  Use your online store blog to highlight these changes and explain why they are important for your customers.  For example, if you’ve added a new product comparison feature, talk about […]

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Online Store Blog Idea #5: Tie your product to a well known celebrity

A blog is a perfect companion for your online store as it allows you to write about your products and your industry in a way that you probably wouldn’t on your store’s product pages themselves.  A blog allows you to continually add new content, from all sorts of perspectives, that all link directly to your […]

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Online Store Blog Idea #4: Show how your product can solve a problem

With most of your traffic to your online store probably coming from organic search, improving the performance of your store pages in the search engine results is an important ongoing task for all ecommerce store owners.  One of the key advantages of using a blog to promote your online store is that you can quickly […]

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Online Store Blog Idea #3: Tie your product to a popular event

This idea for your online store blog is also a very successful and very low cost marketing technique.  Every day, millions of people are searching for information about big events such as the World Cup, launch of the iPhone or the Oscars.  In many cases, someone is spending a lot of advertising dollars to promote […]

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Online Store Blog Idea #2: Share a behind the scenes look

In each part of this series we discuss an idea for an online store blog post and also provide a real world example. Visit the Online Store Blog Idea series of posts for more. In this type of blog post, we share an angle of our business that we might not normally make public.  For […]

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