Archive for category Zen Cart Store Management

Christmas Banners for your Zen Cart store

Christmas banners are a really easy way to regularly update your Zen Cart store’s look during the holiday season.  And it’s even easier with today’s free Christmas banners! Each design is available with three different holiday messages.  They are all sized at 960 x 337 pixels ready for you to resize as required. Don’t forget […]

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Track your visitors’ search actions in Zen Cart

Google Analytics is a fantastic tool that can provide you with a range of statistics and reports on your Zen Cart store traffic and marketing effectiveness.  The more information you have about the way visitors interact with your store, the more effective you can make your store in converting visitors to paying customers.  Understanding how […]

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How well do you know your online business?

Below are nine business areas of interest to online store owners together with sample business questions for each area.  Answering these questions requires measuring both web traffic and sales.  How well do you understand the effectiveness of your business efforts in your online store? Overall Store Performance What is the sales value for a specific […]

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Zen Cart Default Shopping Flow

Step 1 A customer accesses your Zen Cart Online Store using their web browser.  They may reach your store through their Search Engine results page, by clicking on the link in the Gift Certificate email or by entering your store URL as shown on your marketing or promotional material such as flyers or business cards. […]

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Difference between Showcase Mode and Showroom Mode in Zen Cart

Zen Cart can be set to operate in a number of different modes.  Here the differences between showcase and showroom modes are explored. Showcase Mode The Showcase mode is available with or without pricing information and is set in the Store Status section of Zen Cart Admin.  See Setting the Store Status in Zen Cart […]

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Getting Ready for Christmas – Part Seven: Essential Follow-up After the Christmas Rush

Christmas is over and you’re now relaxing with your feet up and a celebratory drink!  Well, the holiday period is not over and with a little push now you can extend your holiday sales into January, even February. Update your Zen Cart Store Keep your store fresh by adding a couple of small updates to […]

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Getting Ready for Christmas – Part Six: Inviting Customers to your Store for Christmas Shopping

The e-commerce market has changed the face of Christmas shopping.  Where as in the past people fought their way through crowded shopping malls and spent days of stressful shopping going from store to store, today all their shopping can be done from the comfort of their own home.  The first step in being able to […]

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Need a new logo for your Zen Cart store?

Creating a brand is a very important part of marketing and promoting your Zen Cart store.  At the heart of your brand is your logo.  Your logo not only says who you are but also portrays the overall attitude of your store (fun & quirky or elegant & luxurious for example) and what customers can […]

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Subscribe to be notified of Zen Cart Fixes to Known Bugs

To ensure you are notified of any fixes released that may be relevant for your store, you can subscribe to the Known bugs (and fixes) with v1.3.8 / v1.3.8a thread on the Zen Cart forum.   This means you will receive an email with details of any new Known Bug Fixes that have been made available. […]

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Selecting a domain name for your Zen Cart online store

Choosing the domain name for your online store is one of the most important decisions you will make when starting your e-commerce business.  A domain name is “a name that distinguishes your business from others on the Internet, allows Internet users to find your website quickly and easily”.   Here are some things to keep in […]

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Getting Ready for Christmas – Part Five: Sweetening the deals for Christmas at your Store

Most of us get carried away when we are shopping for Christmas presents and other Christmas purchases (like we just must have that new table setting or set of cushions for the day to be perfect).  This is perfect for Zen Cart online store owners to take advantage of this as we can easily employ […]

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Getting Ready for Christmas – Part Four: Encouraging a Christmas Shopping Spree at your Store

Make finding the perfect gifts easy for visitors to your store.  Zen Cart has lots of options for Store Owners to customise their store for the holiday period. Setting up the Power of Suggestion Create special ‘Gift’ categories – Gifts for Him, Gifts under $20, Gifts Kids Love – and link your products to these […]

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Getting Ready for Christmas – Part Three: Setting the Scene, Do they know its Christmas time?

Just like department stores are prepared for Christmas by October, your online store needs to show that you’re prepared for Christmas too.  It’s easy to show your customers you are ready for Christmas with Zen Cart and as both customers and search engines love updated sites with new content now is a good time to […]

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PHP 5.3 patch for Zen Cart v1.3.8 / v1.3.8a – Now Available

From the Zen Cart Support Forum yesterday: PHP 5.3 was released a few months ago, and along with it come many problems due to the PHP authors’ decisions to backport many PHP 6 features into 5.3 and deprecate several oft-required functions.  In so doing, they broke many things affecting Zen Cart operation in v1.3.8a and […]

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Getting Ready for Christmas – Part Two: Back to Basics Store Front

In Part One – Back to Basics Store Management we went through aspects of getting ready that could be considered more ‘behind-the-scenes’.  Today, we are are looking at your store as your customers see it. Professional Store or amateur web site? Check all pages, including your product pages, for issues that will undermine your professional […]

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