Archive for category Zen Cart Store Management
Adding Google Analytics to your Zen Cart store
Posted by kerrin hardy in Zen Cart Store Management on 9 November, 2009
Google Analytics, a free web analytics tool, can provide you with a range of statistics on your website traffic and marketing effectiveness. One of the more useful features of Google Analytics is the ability to flag certain pages as “goals.” This is specifically beneficial to e-commerce web sites such as your Zen Cart store where [...]
Signing up for Google Analytics
Posted by kerrin hardy in Zen Cart Store Management on 9 November, 2009
In order to use Google Analytics, you need a Google account and for this account to be linked with your site in Google Analytics. This is a step-by-step guide to signing up for Google Analytics. Don’t be put off by the number of steps – it is really a very simple process. Go to the [...]
Zen Cart Pricing – Sale Price, Special Price, Quantity Price and Discounts
Posted by kerrin hardy in Zen Cart Store Management on 9 November, 2009
There are a number of Zen Cart features that allow you to set up your products pricing structure. Products can be priced to encourage sales of a high profit item, clear out discontinued lines or perhaps to entice a greater spend by discounting only higher-end products. As with any changes, it is important to test [...]
Free Christmas Zen Cart Banners
Posted by kerrin hardy in Zen Cart Free Templates, Zen Cart Store Management on 4 November, 2009
To help put your customers in the Christmas mood (and hopefully also the spending mood), spread your Christmas cheer with these free banners for your Zen Cart store. Each design is available in Merry Christmas, Happy Holidays and Season’s Greetings. Pop one into Header Position 3 to give your store a quick Christmas makeover. They [...]
Getting Ready for Christmas – Part One: Back to Basics Store Management
Posted by kerrin hardy in Zen Cart Store Management on 31 October, 2009
As Christmas can be one of the most lucrative times of the year for any store, an important step in your preparation is to ensure your foundations are ready. Backup Before making any changes to your Zen Cart store in preparation for Christmas, ensure you know exactly how to do a backup of your store [...]
Rename Zen Cart Admin folder for increased security
Posted by kerrin hardy in Zen Cart Admin, Zen Cart Store Management on 31 October, 2009
Access to your store Admin is protected by username and password. However, unauthorized access (or access attempts) are one step closer if all Zen Cart stores have the Admin files in a known location (ie /admin). As an added precaution it is recommended that you rename your admin folder after installation. And it’s easy to [...]
Is your Zen Cart store ready for the Christmas rush?
Posted by kerrin hardy in Zen Cart Store Management on 30 October, 2009
As we approach the biggest sales opportunity of the year, Zen Cart store owners need to plan getting their store ready for the Christmas rush. Online stores are the perfect alternative to the shopping mall frenzy and every year more and more people are buying more and more online. So it make sense to be [...]
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