As Christmas can be one of the most lucrative times of the year for any store, an important step in your preparation is to ensure your foundations are ready. Backup Before making any changes to your Zen Cart store in preparation for Christmas, ensure you know exactly how to do a backup of your store [...]

In Part One – Back to Basics Store Management we went through aspects of getting ready that could be considered more ‘behind-the-scenes’.  Today, we are are looking at your store as your customers see it. Professional Store or amateur web site? Check all pages, including your product pages, for issues that will undermine your professional [...]

Just like department stores are prepared for Christmas by October, your online store needs to show that you’re prepared for Christmas too.  It’s easy to show your customers you are ready for Christmas with Zen Cart and as both customers and search engines love updated sites with new content now is a good time to [...]

Most of us get carried away when we are shopping for Christmas presents and other Christmas purchases (like we just must have that new table setting or set of cushions for the day to be perfect).  This is perfect for Zen Cart online store owners to take advantage of this as we can easily employ [...]

The e-commerce market has changed the face of Christmas shopping.  Where as in the past people fought their way through crowded shopping malls and spent days of stressful shopping going from store to store, today all their shopping can be done from the comfort of their own home.  The first step in being able to [...]

Christmas is over and you’re now relaxing with your feet up and a celebratory drink!  Well, the holiday period is not over and with a little push now you can extend your holiday sales into January, even February. Update your Zen Cart Store Keep your store fresh by adding a couple of small updates to [...]