There is an interesting article on Wikipedia titled E-commerce 2.0.  This series explores the way that Zen Cart store owners can embrace the web 2.0 in the world of ecommerce.  But first, here is the six principles from the article. 1.  Sell Everywhere – Be Seen and Be Shopped Customer expectations for how and when [...]

Today we look at the first principal of ecommerce 2.0 – Sell Everywhere – Be Seen and Be Shopped – and the way Zen Cart store owners can easily follow this principle with their Zen Cart configuration, installed add-ons and more.  (The Six Principles of eCommerce 2.0 can be found on Wikipedia.) Principle 1.  Sell [...]

Today we look at the second principal of ecommerce 2.0 – The Long Tail – Target Niche Markets – and the way Zen Cart store owners can easily follow this principle with their Zen Cart configuration, installed add-ons and more.  (The Six Principles of eCommerce 2.0 can be found on Wikipedia.) Principle 2.  The Long [...]

Today we look at the third principal of ecommerce 2.0 – Decentralised Content Generation – Data from the Community – and the way Zen Cart store owners can easily follow this principle with their Zen Cart configuration, installed add-ons and more.  (The Six Principles of eCommerce 2.0 can be found on Wikipedia.) Principle 3.  Decentralised [...]

Today we look at the fourth principal of ecommerce 2.0 – Personalised Shopping – Make it fun to shop and easy to buy – and the way Zen Cart store owners can easily follow this principle with their Zen Cart configuration, installed add-ons and more.  (The Six Principles of eCommerce 2.0 can be found on [...]