Posts Tagged online store promotion

An inspiration board is a collage of images designed to kick-start your imagination and creativity.  They are commonly used in areas such as graphic design, fashion and even wedding planning and include objects of colour, texture and pattern to create a particular mood or style. But did you know they also work really well as [...]

A how-to guide for one of your products is a very effective post for your online store blog.  So effective in so many ways, such as: High quality, unique content that is likely to rank well for your keywords Opportunity for deep links to your product pages Enticing readers to click through to your online [...]

One of the most useful blog posts for your shoppers is a product roundup.  This type of store blog post showcases a select range of related products or products around a particular theme together with your comments or reviews and, of course, the direct link to purchase each product. Popular with customers and search engines [...]

When planning your online store blog content, keep in mind that the information you provide should be interesting and helpful to your customers and visitors. Also, keep some variety in your posts – not all posts need to link to a product or be about your store itself.  In this blog post example, Urban Outfitters [...]

People connect with people.  People connect to a company’s philosophy and culture.  And we’re a curious bunch too.  One of the first things we tend to do when shopping on a less well-known online store is to check out the About Us page.  We want to get a sense of the store and the people [...]

Your online store will evolve over time as you add new or refine existing features, change the look and feel or upgrade to new functionality.  Use your online store blog to highlight these changes and explain why they are important for your customers.  For example, if you’ve added a new product comparison feature, talk about [...]

A blog is a perfect companion for your online store as it allows you to write about your products and your industry in a way that you probably wouldn’t on your store’s product pages themselves.  A blog allows you to continually add new content, from all sorts of perspectives, that all link directly to your [...]

With most of your traffic to your online store probably coming from organic search, improving the performance of your store pages in the search engine results is an important ongoing task for all ecommerce store owners.  One of the key advantages of using a blog to promote your online store is that you can quickly [...]

This idea for your online store blog is also a very successful and very low cost marketing technique.  Every day, millions of people are searching for information about big events such as the World Cup, launch of the iPhone or the Oscars.  In many cases, someone is spending a lot of advertising dollars to promote [...]

In this type of blog post, we share an angle of our business that we might not normally make public.  For example, you might take your readers and customers along to the next trade fair you attend or show them the new equipment you have just had installed and the benefits it will provide. Inviting [...]