Posts Tagged store management

The top ‘secrets’ in finding new suppliers for your online store

One of the keys to a successful online store is repeat business from returning customers and a great way to encourage this is by continually introducing new products to keep your range always fresh and interesting.  To do that you might need to look for new suppliers and today we are covering seven ‘secret’ ways […]

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What do you need to start an online store?

Kim Elliott, one of the lead developers of Zen Cart says: Well, lots of things – you need to have something to sell. Your product could be a new widget you invented, a line of products you purchase for resale, it could be information in the form of eBooks or pamphlets or you could be […]

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Getting Ready for Christmas – Part Seven: Essential Follow-up After the Christmas Rush

Christmas is over and you’re now relaxing with your feet up and a celebratory drink!  Well, the holiday period is not over and with a little push now you can extend your holiday sales into January, even February. Update your Zen Cart Store Keep your store fresh by adding a couple of small updates to […]

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Getting Ready for Christmas – Part Six: Inviting Customers to your Store for Christmas Shopping

The e-commerce market has changed the face of Christmas shopping.  Where as in the past people fought their way through crowded shopping malls and spent days of stressful shopping going from store to store, today all their shopping can be done from the comfort of their own home.  The first step in being able to […]

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Need a new logo for your Zen Cart store?

Creating a brand is a very important part of marketing and promoting your Zen Cart store.  At the heart of your brand is your logo.  Your logo not only says who you are but also portrays the overall attitude of your store (fun & quirky or elegant & luxurious for example) and what customers can […]

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Selecting a domain name for your Zen Cart online store

Choosing the domain name for your online store is one of the most important decisions you will make when starting your e-commerce business.  A domain name is “a name that distinguishes your business from others on the Internet, allows Internet users to find your website quickly and easily”.   Here are some things to keep in […]

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Getting Ready for Christmas – Part Five: Sweetening the deals for Christmas at your Store

Most of us get carried away when we are shopping for Christmas presents and other Christmas purchases (like we just must have that new table setting or set of cushions for the day to be perfect).  This is perfect for Zen Cart online store owners to take advantage of this as we can easily employ […]

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Getting Ready for Christmas – Part Three: Setting the Scene, Do they know its Christmas time?

Just like department stores are prepared for Christmas by October, your online store needs to show that you’re prepared for Christmas too.  It’s easy to show your customers you are ready for Christmas with Zen Cart and as both customers and search engines love updated sites with new content now is a good time to […]

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Getting Ready for Christmas – Part Two: Back to Basics Store Front

In Part One – Back to Basics Store Management we went through aspects of getting ready that could be considered more ‘behind-the-scenes’.  Today, we are are looking at your store as your customers see it. Professional Store or amateur web site? Check all pages, including your product pages, for issues that will undermine your professional […]

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Getting Ready for Christmas – Part One: Back to Basics Store Management

As Christmas can be one of the most lucrative times of the year for any store, an important step in your preparation is to ensure your foundations are ready. Backup Before making any changes to your Zen Cart store in preparation for Christmas, ensure you know exactly how to do a backup of your store […]

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Rename Zen Cart Admin folder for increased security

Access to your store Admin is protected by username and password.  However, unauthorized access (or access attempts) are one step closer if all Zen Cart stores have the Admin files in a known location (ie /admin).  As an added precaution it is recommended that you rename your admin folder after installation. And it’s easy to […]

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Is your Zen Cart store ready for the Christmas rush?

As we approach the biggest sales opportunity of the year, Zen Cart store owners need to plan getting their store ready for the Christmas rush. Online stores are the perfect alternative to the shopping mall frenzy and every year more and more people are buying more and more online.  So it make sense to be […]

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